Mass media and smoking: cause and cure?


Do mass media anti-smoking campaigns work? A recent Cochrane systematic review evaluated the evidence from controlled trials of mass media interventions on tobacco cessation. Not surprisingly, the reviewers found huge variation between the studies in the types of campaign they evaluated, and how they measured success. A key difficulty with this type of research is [read the full story…]

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The UK’s chlamydia mass media campaign encouraged high risk groups to get tested

Chlamydia is the most common sexually transmitted infection (STI) today in the United Kingdom, and sexually active young people (15 – 24) are most at risk.  It can be difficult to know if you have chlamydia as most people do not have symptoms, and if left untreated can lead to serious long-term health consequences including [read the full story…]